What can you do better to find the right prospect?

Jeffrey de Leon

The first thing that I learned through listening to successful business people’s speeches is that YOU CAN NOT BE EVERYTHING TO EVERYONE.

Targeting the right people to do business with is very important. It is rather a costly and risky move to make products and services tailor everyone’s needs. It will make these products and services have lesser values to those who really need them.

Before we give all our time and efforts on any projects, products and services, we need to know who will be satisfied the most. We need to rack the shotgun. This is an analogy to what happens in the business world. It means that as we introduce and advertise what we offer, we need to learn who are those people who will respond to us, who will be most interested in us, and who will spend their time and money valuing us. OF course, those we want to target want to feel that they are cared for. They want to feel that we continuously think about what they need, and they want us to deliver what they are expecting.

In every business, marketing research is important. The first step is to always learn the geographical setting and demographics of the one we want to target or the ones that will put value on what we offer. This is called Target market segmentation. This allows us to only concentrate to only those who closely match our product or service. After we have done this, researching about the 4p’s- product, price, place, and promotion- that are suitable for the target market is what we need to do. For me these are the bullets we will need to have before racking the shotgun. When this is done efficiently and effectively, the right people will willingly respond as we rack the shot gun. The right prospects will give us the maximum value we seek from satisfying them.